I am a senior airline commercial executive with deep experience leading commercial strategy, transformation, and growth across airlines and airline technology businesses.

Over the course of my career, I have held leadership responsibility across network planning, scheduling, revenue management, pricing, sales, ancillaries, distribution, e-commerce, digital marketing, inflight, customer experience, and wider commercial strategy. I have launched more than 150 routes, built and led high-performing cross-functional teams, and helped businesses navigate periods of growth, transformation, and operational complexity.

Having worked across Europe, Asia, and the Middle East, I bring an international perspective and a strong understanding of how to balance commercial ambition with operational realities, organisational complexity, and competitive market dynamics.

My leadership style is practical, direct, and outcome-driven. I focus on aligning strategy with execution, strengthening commercial capability, and delivering measurable business results. I do not approach challenges from the sidelines. I work closely with leadership teams to make better decisions, build stronger organisations, and improve commercial performance.